Process
A repeatable system to open Colombia
Execution cadence + deliverables. No black box.
1) Diagnosis
Portfolio, targets, pricing and channel focus.
2) Offer & materials
References, pitch and commercial sheets.
3) Target list
Importers, distributors and key buyers.
4) Activation
Outreach, meetings, samples and feedback.
5) Close
Terms, forecast and (if applicable) FIEM.
6) Ship & activate
FOB/CIF through delivery and commercial activation.